Our Founders

Farah Nofal
Being an active practical mother, Farah lives in her daily comfortable outfits of leggings, bralettes and unitards, styling them in a way that’s comfortable yet chic. Her passion for styling quickly made her an influential blogger.  

Her goal is to establish a brand that speaks to all women. Giving them the comfort, quality and style they deserve! It is all about encouraging women to feel their best inside out, whether they are moving, chilling or running errands. 

She handles marketing and branding for Aligned. 

Asma El Husseini

Asma joined her family-run textile factory, straight after studying design. Working with fabrics for years she developed the know-how of technical fabrics, dyeing, printing, finishing and manufacturing of fabrics. Her passion for movement led her to take yoga & pilates certificates where she became a part time yoga & pilates instructor. 

Her goal was to fuse both passions together and create a locally made product that she can wear everyday providing comfort and quality. Her aim is to reach international standards with an Egyptian made product. 

She handles production and product development for Aligned.